About us

Cyclechic’s mission is to promote cycling as a desirable lifestyle choice and encourage more women to take to two wheels. We aim to provide urban cyclists with the best range of stylish yet practical cycling accessories and The Cyclechic Blog offers tips, advice and style inspiration.

Caz Nicklin started Cyclechic.co.uk in 2008 after a fruitless search for a stylish bike helmet. She started selling Bern Helmets out of her flat in West London but after receiving a delivery of 200 helmets to a one bedroom flat she knew it was time to expand…

Lavinia Smith came on board in 2009 and Cyclechic relocated to an office in London’s cycling mecca, Shoreditch. In 2014, the office moved to Dalston who has a big cycling community too and a source of inspiration.

We continue to expand our range and are always on the lookout for new products to provide the fledgling breed of stylish urban cyclists with the best possible choice.

Championing cycling as an accessible lifestyle choice is integral to our company. We cycle to work, with our kids, on weekends… bikes are part of our daily lives and want to share our love with our customers.

As a small company, we know that we can’t always compete against big corporations but what we offer is the best customer service, making your online experience as easy as possible. We offer advice on any question over email, or the phone for the chatty ones. We treat our customers with respect and efficiency we think everyone deserves.

We apply the same attitude towards our suppliers. Over the years, we have seen some of our little suppliers grow from a kitchen table corner to a full functioning business and it’s given us a great pleasure to be part of their adventure and supported them. A lot of them have been started by women which is also an encouraging fact!

We have been featured in The Times, The Observer, The Guardian, The Evening Standard and Vogue, spreading the Cyclechic message. See Our Press Features Here. 


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