Our mission is to promote cycling as a desirable, accessible lifestyle choice to encourage more women to take to two wheels. 

We strive to provide women who cycle with the best range of stylish and practical bicycle accessories.

We started the business in 2008 on a mission to find cool bike helmets for the growing breed of stylish cyclists.

We continue to handpick all our products based on strict criteria - they must look good and function well - making your life by bike easier, safer and more enjoyable.

We specialise in stylish, flattering helmets and beautiful bags, panniers & baskets. We also have a broad range of other cycling accessories, from rain capes to retro cycling gloves. And we enjoy seeking out unique and fun cycling gifts for her and for him and for the cyclist who has everything.

Lastly, we want to help more women take to two wheels, so our blog offers tips, advice and style inspiration.

Be greener, be healthier, be happier… Cycle! 



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