We are delighted to bring our She’s Electric experience to the world’s no. 1 home energy and electric vehicle show this year at the Everything Electric London. To reach their audience with our message and campaign is a huge boost toward our goal to reach 1 million women in 2024.
We will have a range of electric bikes, from front-loading family Cargo bikes from CaGo (pictured founder of Also Bike Sophie Browne with her CaGo Bike and two children) to longtail compact cargo bikes from Benno , the perfect e-tility e-bike. All e-bikes have been selected to feel comfortable and practical for women to use in their everyday lives.
Women will be able to test-out e-bikes on the micromobilty Demo track – run by Electroheads – and we will be running women only hours 3-4pm each day.
Our She’s Electric team will be on hand to give guidance, advice and hands-on support to women wanting to get started on an electric bike. We will have child seats and helmets to ensure it’s a safe, enjoyable family- friendly experience.
We will also have the She’s Electric Boutique on site, a chance for women to browse and try a selection of stylish clothes and accessories that can help them cycle in style and get away from the ‘middle-aged man in Lycra’ cycling stereotype.
We can also support women on their next steps, whether that’s finding the perfect e-bike or connecting them with safety training, local community groups or finding a cycling buddy. We want to ensure their journey to e-cycling is a safe and supported one and that they feel 100% electric!
Come and join us at the Excel London 28th -30 March
Code for 50% off tickets: SHESELECTRIC
“We are excited to be working with Everything Electric to reach a wider audience with our She’s Electric experience. The gender gap is apparent across EV, active travel and micromobility and it’s important we all work together to close it.
“The ‘us and them’ mentality that can exist between cycling and driving is not conducive to mass behaviour change. It’s important we collaborate within e-mobility to give people multiple opportunities when it comes to their future transport choices .”
Caz Conneller, Director of Community and Culture at Loud Mobility and creator of the She’s Electric Campaign
“We are delighted to welcome She’s Electric to our first Everything Electric LONDON show which opens at the ExCel later this month. Not only will they be bringing a range of e-bikes and cargo bikes for our test track that have been selected with women in mind, there will also be an hour dedicated each day to women only test rides for the first time ever at our events. This is in recognition of the gender gap in e-mobility and importance of supporting women to explore the benefits of e-bikes. We look forward to working with She’s Electric more closely over the coming year to communicate their important iniative to our Fully Charged/Everything Electric audience”
Sophie Perrygrove, CCO at Everything Electric
We are excited to to welcome the fantastic Benno Bikes to the event. Founder Benno Baenziger is a legend when it comes to designing bike for women, having founded the highly successful Electra brand. He now moves on to e-bikes with the wonderful Benno range. We are in love with the Remi Demi!
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