This summer, as part of our ongoing mission to promote cycling as a desirable lifestyle choice, we are out to prove you can look hot in a bike helmet. Safe can be sexy. Jasmine Gardner, journalist for the Evening Standard was one of the ladies who took part in our hot in a helmet photo shoot and has featured the pics and profiles from our shoot in ES yesterday. Read article online
Take a look at our best ever helmet selection for more inspiration. The helmets featured in the article are Bern Lenox Purple/white £49.99, Yakkay with Tokyo Blue Stripes cover £79.99, Sawako Leopard print £84, Lazer Armor £49.99, Bobbin Gold helmet £35
0 Comments for “Our Hot in a Helmet campaign in the Evening Standard yesterday”